Diabetes is fast proving to be one of the biggest ailments around the world. Over 387 million people worldwide are living with Diabetes. The number of people living with diabetes is predicted to reach 592 million by 2035. Sedentary lifestyle, unhealthy eating habits and lack of exercise are some of the reasons, why the incidence of diabetes is extremely high in the Middle East & India. Keeping in mind the seriousness of the issue, Landmark Group adopted Diabetes as part of its CSR initiative. Through the ‘Beat Diabetes’ initiative, the Group aims to create awareness & educate people about the condition. The initiative was launched in 2009 in UAE and currently extends across Kuwait, Oman, Qatar, Bahrain, Saudi Arabia and India. Free Blood Glucose Testing camps are organized for individuals as part of the initiative. Since 2009, we have reached out to more than One Lakh individuals across major metros in India through these testing camps. Around the World Diabetes Day each year, we have been organizing ‘Walkathon’ wherein about Ten Thousand individuals participate in the awareness walk. To make the initiative more holistic and enhance the reach, targeted interventions have been started from 2015 as below
In the recent years, there has been an increase in the population of young adults who are affected by diabetes. As a response to create effective awareness amongst this age group about prevention and maintenance of Diabetes, the initiative focuses on young adults in the age group of 18-30 Years. As part of the initiative, Blood Glucose Testing camps are held in Degree / PG Colleges.
The Program would be held at selected Landmark Group Outlets during the month of November. At the selected outlets, testing kiosks would be set up. All customers visiting the testing kiosks can avail the free blood glucose testing facility. Tests will be administered by qualified paramedics. Awareness Brochure related to Diabetes and Lifestyle Management will be available for customers at the Kiosk.
The program objective is to facilitate Women Slum Dwellers to be the Community Health Champions. This is implemented through cluster approach wherein a group of slums will be selected in phased manner. Random Blood Sugar Test would be administered for all adults residing in the slum. Diagnosed women would be grouped in three categories (Pre Diabetic, Diabetic and Overt Diabetic).Diabetic and Overt
The program focuses towards individuals from marginalized communities across urban and rural areas. Intervention would be implemented through cluster approach wherein a group of communities will be selected in phased manner. General Eye Tests would be conducted for community members. Individuals requiring Diabetic Retinopathy Surgery would be supported by catering to all the expenses related to the surgery.